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Consumer Panel says CAP guidance on broadband adverts is extremely unsatisfactory

29 September 2011

The Communications Consumer Panel says that new guidance for internet service providers (ISPs) advertising broadband speeds is extremely unsatisfactory. The Panel, which had already told ISPs that they must stop using misleading 'up to' speeds in their adverts, says that the new guidance does not go far enough: “Consumers are still unable to an informed choice of which ISP gives them the best internet speeds if only 10% of a provider's customers get the maximum advertised speed.”

CAP guidance on broadband adverts (PDF 130KB, opens in a new window)

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