Digital switchover going well
06 July 2010
Today three members of the Panel attended a briefing session organised by Digital UK to report on the current state of the digital switchover programme. The headline message is that the programme announced in 2005 is on time and on budget. About a third of transmitters (around 500 out of 1,150) have been switched and around a fifth of households (around 5M out of 25M) have been switched.
New research has shown that 64% of those that did not take digital television until their region switched over have now said that they wish to try other digital technologies - 28% of them the Internet. A Panel member asked about the trial in the Granada region of the scope to use the switchover to digital TV to encourage those currently not online to become so. He was advised that the report on the trial has just been delivered to BIS and Ofcom and that it suggests that the model developed by Digital Outreach could be used to get more people online.
You can read the Digital UK Annual Report here.